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communications and invention; commerce and practice

Andiron Press is our publishing arm.

Since 2015, we have been developing a range of book-length work intended to spur thought, open minds, amplify movement creation and support successful outcomes through the lens of disruptive communications thinking.

Here, we hope you’ll find a wide range of value, from our insider’s look at the nuts and bolts of early stage PR opportunities and challenges (“No Dead Monkeys”) to our interactive “Choose Your Own” business series to the academic work of Andiron’s founder into the limitations of legacy media and the potential for new ways of knowing and information systems.

And if you’re an aligned author doing compelling work in this space, reach out. There might be space on our list for your work.

Arm yourself with the first communications guide written specifically for startups and early-stage ventures.

No Dead Monkeys is the essential communications handbook for startups. In clear, easy to understand language, authors Jeremy Kirk and Jonathan Englert deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way.

Learn more and buy here.

Choose Your Own Startup Disaster   Can You Survive The Startup Gauntlet?

In the caffeinated chaos of startup life, business problems don't politely schedule themselves between your investor calls. They ambush you while you're showering, demanding immediate answers and impossible trade-offs.

This groundbreaking interactive guide puts YOU in the founder's hoodie, letting you practice situations before they smack you upside the head in real life.

If you crash and burn spectacularly, you can always flip back and try again - with no danger to your bank account or sanity.

Essential reading for would-be founders, entrepreneurial optimists, and anyone with a world-changing idea but no clue how to execute it.

Are you ready to make all the mistakes now so you don't have to make them later? The decisions you practice today could save your startup tomorrow.

Learn more and buy here.

Choose Your Own PR Disaster Crisis Management Without Risking Your Real Reputation

In the high-stakes world of modern business, PR catastrophes don't announce themselves with convenient warning bells. They explode onto your calendar, demanding immediate action and flawless judgment.

This groundbreaking interactive guide puts YOU in the executive hot seat during five meticulously crafted crisis scenarios drawn from real-world corporate disasters—from exploding product and devastating data breaches to viral hot mic moments and holiday party scandals.

As you navigate each decision, you'll experience the consequences of your choices—from triumphant reputation management to career-ending missteps.

And if you ruin your company or professional reputation, you can always try again - unlike in real life.

Learn more and buy here.

Inventing, Australia, An exploration and subversion of long-form nonfiction as an approach to enhancing the epistemological value of journalistic practice.

Countless books and articles have been written to determine the “secret sauce” of innova-tion. Typically, these works have relied on either standard journalistic or academic meth-ods to explore an idea and deliver universal principles that could help accelerate innova-tion across countries, organisations and ethnicities. In Australia, there exists an estab-lished popular belief in the country’s seemingly outsized contribution to the global pool of inventive technologies and processes. No single work has attempted to explore the cul-tural, systemic and individual reasons for this presumed contribution.

Moreover, no long-form nonfiction work has used journalistic methods, including in-terviews and immersive reportage techniques, to explore both historical incidents of Aus-tralian invention as well as contemporary incidents of invention. Instead of using conven-tional methods of long-form narrative, however, this text is an exercise in subversion. As such, it aims to overturn the constraints typically imposed on journalistic practitioners in an attempt to determine whether there are more effective and transparent methods for gather-ing information and shaping knowledge for dissemination.

This creative PhD was a first to be allowed in the department. It is composed of a book-length nonfiction work, entitled Inventing, Australia: Nine Ways of Discovering a Sub-ject and Its Continent While Subverting a Journalistic Way of Knowing, and an exegesis.

Proposed outputs from the project include a model for a more ethical journalism, as both an effective disseminator of meaningful information and a path towards rebuilding public trust in the journalism industry.

Publication in process (@Jonathan Englert 2023). Currently, PDF copy available on request by email.

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