Services
Mergers & Acquisition (Brand)
What is involved?
We’ve worked with a range of fast-growing companies that merge or acquire other businesses as part of their expansion strategy. These exciting milestones require careful consideration and communication across a wide range of stakeholders, to maximise the value of past legacies, while presenting a powerful view of the future.
Unravel the complexity of multiple brand dynamics and manage developments across investor media, brand/s collateral, online presence, and internal communications.
Spark Tip: Tread Carefully
Certain social media platforms like LinkedIn can be particularly sensitive to mergers of brand profiles. When consolidating brands on LinkedIn, ensure you don’t overwrite profiles and lose followers, while also ensuring you keep the most valuable brand profile history.
Spark Tip: Off into the Sunset
As part of a brand acquisition, you don’t need to terminate any redundant brands immediately. Better to communicate the change on respective web assets, and allow for a more gradual shift that keeps stakeholders in the loop (especially those who might be less attentive).
Rapidly update a wide range of collateral with new branding
Communicate to investors with confidence
Bring stakeholders on the journey
Project management of complex process timelines
The Andriron team includes veteran editors and journalists, authors, and experts in PR. Our team will help you get into the minds of media professionals, understand what makes them tick, and then covert that to a gold mine of earned media value.
Contact us today to get started.
Contact us
Who we work with
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GoGet - Come on baby, drive my car.
Whether you’ve used one or seen one, the chances are you know what GoGet is and what it does.
Media Strategy | Thought Leadership | Partnerships | Data Story Mining | Crisis Communication | Editorial Advisory
The story > -
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Kablamo - DevOps go Boom!
“A misunderstanding of AI could see Australia adopt suffocating and unnecessary regulation.”
Media strategy | Academic collaboration | Government advocacy | Editorial management | Thought Leadership | Awards & Speaking Engagements
The story > -
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Smart Commercial Solar - Big sky thinking.
“Without Andiron, Smart would be a shadow of what it is today.”
Media Strategy | Thought Leadership | Partnerships | Speaking & Panel Leadership | Crisis Communication | Editorial Advisory | Awards | Ad Management
The story > -
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Hivint - Beyond fear, uncertainty and doubt.
The road to acquisition is paved with cyber realism.
Media | Thought Leadership | Partnerships
The story > -
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Good & Fugly - Un-chard-ed territory.
25% of all produce never leaves Australian farms due to strict ‘beauty guidelines’ of Aussie supermarkets.
Equity Partner | Capital Raising - Crowdfunding | Editorial Management | Brand development | Media Strategy | Partnerships
The story >
News and Insights
