Storytelling As The Killer App

We turn ventures into movements (and stories are one of your sharpest weapons).

In markets drowning in AI slop and ever increasing noise, the advantage is the signal asymmetry can provide.
Too many brands compete head-on —adding slop to slop.
We out-flank with story that redefines story, creates and carves out categories, becomes a lasting commercial advantage.

Asymmetrical Story Warfare

We are not campaign pirates.

Movements emerge from deliberate, interlocking acts of story-telling pressure.

Storytelling is signalling. Storytelling is a fabric of disparate actions that unify perception.

There is no silver bullet. Use the whole fish:

Research becomes commentary.
Commentary becomes media.
Media becomes investor gravity.
Investor gravity becomes market ownership.

Storytelling Powerhouse.

We are a boutique team of:

Tech journalists
PR professionals
Award-winning book writers
Ghostwriters
Venture analysts
Marketing creators

Our roots are literary and commercial —we know how to harness AI, how to game it, how to address the gaps it can’t

Our team includes long-form journalists, investigative writers, bestselling authors and speech architects. We build narratives that subvert and re-define.

In an AI-saturated age, sounding unmistakably and memorably human is strategic advantage.

Movement Feels Like This

When you get the story right and keep getting it right…

When you build a movement that you can ride into a powerful future…

This is what happens:

Ownership of the leading market narrative.
Inbound leads. Reduced acquisition costs.
Partnerships beyond your weight class.
Invitations — not applications.

Built for Disruptors

We work with founders and leadership teams who:

Start with purpose, not hype Andiron Group
Are unafraid to diverge
Bring new IP into the world

We are known for: Clean tech. AI. Cybersecurity. Deep tech. Advanced manufacturing. Social impact.

We embed from spark to acceleration to market hegemony.

Embedded. Accountable. Restless.

We are movement partners for scale and exit — embedded at founder and management level

We discipline the fire at the heart of promising ventures, giving them structure and oxygen to burn brighter

We move fast.
We stay dangerous.
We stay aligned to commercial outcome.

Questions for You

Is storytelling now a mission-critical function?

Do you feel like your story is a walking cliche?

Is your story still sitting with marketing or worse with no one?

The companies that win the next decade will have the right answers to these questions.

Let’s Build Your Movement

If you want more content, there are tools.

If you want asymmetry, gravity, and story difference —

Talk to us.

Contact us

Sydney, Australia
info@andirongroup.com
+61 412 150 040 (AUS)
1 646 583 1650 (US)

Thought-provoking stories

Blog

Illusions of Thinking, A Look At Apple’s New AI White Paper

A new paper from Apple—titled provocatively “The Illusion of Thinking”—dissects the reasoning capacities of so-called Large Reasoning Models (LRMs). These are the “thinking” variants of language models: Claude’s Sonnet Thinking, OpenAI’s o-series, DeepSeek-R1. Their innovation lies not in answers but in process—in their ability to simulate “thought.”

But what happens when that simulation breaks? What if the form of thought is intact—but the function fails?

And what, crucially, does this mean for those of us who work in the art and politics of communication?

Predictive Journalism: Reporting from the Future We’re Already Missing

"To see what is in front of one’s nose needs a constant struggle." — George Orwell

Legacy journalism loves hindsight. It waits until the bodies are discovered, the banks collapse, the data leaks, the whistleblowers break. Then, it offers post-mortems dressed in the language of inevitability.

What it rarely offers — and what the world desperately needs — is predictive journalism. Predicative journalism is a category and a movement we must create.

Movement-Making and “Using The Whole Fish”

Use the Whole Fish: Smarter Communications for Movement-Building

At Andiron, we work with ventures that want to become movements. That means your communications can’t just make noise—they need to build depth, repeatability, and strategic momentum.

One of the most effective (and underused) tools to do that? Using the whole fish.

Andiron Labs: A quick information experiment on a contentious subject with AI

Recently #AndironLabs did a little experiment. The team believes we're at the juncture of a new way of thinking about journalistic information presentation, moving away from single-authored "expert" subjectivity (as Tetlock and others have suggested) to a less "crafted" more "intelligence report" vibe that will naturally increase the relevance/credibility of media while reducing the temperature and risks of confirmation (and other) bias.

Exclusive: Andiron speaks on its movement making approach

Recently, TechDay interviewed our founder, Jonathan Englert. Here’s what they said (and you can watch the video interview above):

Andiron has been at the forefront of enhancing client visibility through core stories and thought leadership by using communications to grow the value of businesses - something that's hard to find.

Jonathan Englert, the founder and director, shared insights into Andiron's journey, unique strategies, and the significant impact they've made across various industries.

Inter IKEA acquires a 12.5% stake in plastics deep tech NILO

Such is the potential for NILO’s product and process, IKEA has acquired a 12.5% stake and has entered into a development and access agreement that will see subsidiary, Inter IKEA, able to use Nilo’s patented plastic waste-derived adhesive in the production of its wood-based products.